Nouveau Eyewear launches its Kay Unger New York eyewear collection. The eight dressy, feminine styles aimed at women 34 to 55 feature Swarovski crystals, mosaic designs, textured temples and the Kay Unger logo subtly placed on each frame. Shapes consist of variations on ovals and rectangles. The color palette includes brown/gold, rose/mauve, black/gold, black/crystal, charcoal/ silver, silver/black and plum/amethyst.


PHILOSOPHY:
“Kay Unger is an ideal partner for Nouveau,” notes Marj McGraw, co-president of Nouveau Eyewear. “She approaches every design from the perspective of feminine beauty and detail and her understanding of her customers is unparalleled.” Kay Unger adds, “Nouveau Eyewear has demonstrated both creative artistry and professional dedication in interpreting unique designer looks onto eyewear. I’m delighted to work with a company who values attention to detail as much as I do.”

MARKETING:
Merchandising materials include a display tray, countercard, mirror and logo plaque. Each frame comes with a logoed case.

PRICE POINT:
$$$. For additional information, contact Nouveau Eyewear, (800) 292-4342; web site: www.nouveaueyewear.com

INSIGHT
Kay Unger graduated from Parsons School of Design and apprenticed with Geoffrey Beene. Today, after 38 years of fashion experience, her evening wear, suits and dressy casual designs are sold in more than 20 countries around the world.