Isn't it Grand?
As part of the Sundance Film Festival and
Ray-Ban partnership, Luxottica sponsored
a Ray-Ban promotion and sweepstakes in
which both dispensers and Ray-Ban sales
reps were eligible to win a grand prize trip
to the Sundance Film Festival in Park City,
Utah. Held from December 1 through
31st 2006, customers who purchased one
or more of the four
available Ray-Ban
promotional packages
could enter
the sweepstakes.
Shown here are
winning Ray-Ban
dispensers Conchena and Ron
Matlin of KMA Sunglasses in Bakersfield,
Calif. Suzanne Kimmons, OD of Spectakular
Boutique in Dawsonville, Ga.,
was the other grand prize winner. The
winning sales rep was James Cook of
Bellflower, Calif.
— Jackie Micucci
March 2007
Upfront