ZYLOWARE and RANDY JACKSON celebrated the upcoming 10th anniversary of Randy Jackson Eyewear with much fanfare. The famed music magnate and eyewear designer visited Zyloware’s headquarters in Port Chester, N.Y., to commemorate the success of his namesake eyewear brand, which has been delivering fashionable eyewear to men since its creation in 2007. Jackson spent the day touring the facility, interacting with the Zyloware team and immersing himself hands-on in the design and manufacturing processes. He was given the opportunity to review new styles from the upcoming collection and meet with each department, showcasing the deep passion he has for his eyewear collection and his valued partnership with Zyloware.This major milestone also marks the launch of “A Year of Randy Jackson,” Zyloware’s yearlong style makeover campaign that fosters men to express their individuality and style through eyewear. Using trendy styles from the Randy Jackson Eyewear collection, these makeovers serve as a creative means to shed light on the style-changing power that is within each pair of eyewear. This transformative campaign will continue until the official 10-year anniversary of Randy Jackson Eyewear in 2017.
Jackson also showed his ongoing support for Zyloware’s #NoExcuses Campaign. The campaign began on July 19 and aims to provide men with stylish options to maintain healthy vision by eliminating the long-held universal excuses that hinder it. #NoExcuses encourages men to be more proactive by having annual eye exams, wearing frames that fit properly and letting go of their outdated frames. Jackson has been very adamant about helping customers find their perfect frame throughout his decade-long partnership with Zyloware and will continue to use his brand to further improve men’s relationship with eyewear. Participants can enter to win a #NoExcuses makeover by either uploading a video, commenting on the Randy Jackson Facebook page, or sending an e-mail to [email protected]. Entries must include details on why you or someone you know should win an eyewear makeover and include the #NoExcuses hashtag.
—Emily Belfiore
