ESSILOR ISSUES ‘EYEZEN CHALLENGE’ TO ESPORTS ENTHUSIASTS
Essilor has launched the Eyezen Challenge in association with Fnatic, one of the world’s top ranked eSports teams. This immersive digital experience at eyezen-challenge.com will allow everyone to challenge one of the world stars of eSports, using just their eyes.

Essilor created the challenge to educate a generation of young Internet users, who can spend up to seven hours a day on screens, on the importance of preserving their vision. Eyezen lenses relieve and help protect the eyes thanks to new Eyezen Focus technology and a harmful blue light filtering system. Eyezen is designed for a connected life, for both glasses wearers and non-wearers.

The experience features the Fnatic, one of the leading international teams in eSports and incorporates some aspects of the League of Legends game. A gaze tracking technology allows the player to neutralize targets and harmful blue-violet lights that appear on the screen. During the Eyezen Challenge, the player will face global eSports star Martin Rekkles Larsson, equipped with Eyezen glasses, in a unique face-to-face encounter. Players who achieve the best scores will participate in a draw with the chance to see a live game of the Fnatic team.



ADLENS UNVEILS NEW LOOK
Adlens recently debuted a new brand identity, logo and tagline. The adjustable focus eyewear maker says its updated logo reflects its positioning as “as a technology-forward company challenging the traditional lens industry,” while the new tagline “How tomorrow looks” celebrates its vision for a world that everyone has the ability to see clearly.

“Adlens has evolved extensively over the past few years with our team making significant technological advancements, and we’ve recognized the need for change,” says Michael Ferrara, CEO and executive chairman of Adlens.

—Andrew Karp







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