BY  JILLIAN URCELAY

Transitions Optical and Dragon Alliance Launch New Colors… Transitions Optical and Dragon Alliance have expanded their partnership and launched three new color options for the Dragon X1 and X1s snow goggles, all featuring Transitions adaptive goggle lenses. The lenses change tint automatically in response to changing sunlight and weather conditions.

Mondottica Announces License Renewals…
Mondottica has announced renewed eyewear licenses with Ted Baker through 2020, and Pepe Jeans and Christian Lacroix through 2018.

Eyeking Opens New Showroom… Eyeking has opened a new dedicated showroom in New York City.

Rudy Project Partners with Etixx—Quick-Step Pro Cycling Team… Rudy Project has announced its partnership with the Etixx—Quick-Step Pro Cycling Team as the official sunglass for the 2016 season. Its riders will be debuting Rudy Project’s Special Edition Etixx—Quick-Step Tralyx Performance Sunglass.

Kirk & Kirk Announces New Distributor… Kirk & Kirk has appointed Binocleuses as its new and exclusive U.S. distributor.

VSP Global Announces Executive Restructuring…
VSP Global announces the following promotions as part of a strategic restructuring: Steve Wright has been promoted to president of Omni-Channel Solutions, and Mark Ginsberg has been appointed chief marketing officer of VSP Global.

Modern Optical International Introduces New Division…
Modern Optical International introduces Summit Optical Supply, a new division offering optical accessories and supplies at a competitive price.

Mondottica Announces Joint Venture in Japan…
Mondottica has announced the establishment of Mondottica Japan KK, a new joint venture company between Mondottica and Murai Inc.

Liberty Sport and Special Olympics Team Up… Liberty Sport has committed to renewing a global partnership agreement with Special Olympics, providing crucial support to the Special Olympics-Lions Clubs International Opening Eyes global vision care program. Liberty Sport will provide thousands of sport protective eyewear to individuals with intellectual disabilities participating in the Special Olympics.

Karen Kane Renews License with Eyewear by ROI… Eyewear by ROI has announced that its Karen Kane Eyewear license has been extended through 2019.

ClearVision Optical Announces Online Shopping Cart… ClearVision Optical has introduced an online shopping cart to its website www.cvoptical.com, officially jumping into e-commerce and allowing customers 24/7 online ordering ability.

Safilo and Swatch Announce Collaboration Agreement… Safilo Group and Swatch Ltd. have signed a collaboration agreement for Swatch-branded eyewear that will be launching this spring.

Kenmark Announces License Renewal with Timex… Kenmark has renewed an exclusive six-year license agreement for the development, production and worldwide distribution of eyewear for the Timex brand.

Costa Named to 2016 Worldwide Top Cult Brands List… Costa has received recognition as one of the top cult-like brands in the world at The Gathering, an annual summit and awards gala set in Banff, Alberta in Canada.

Marchon Announces Executive Restructuring… Marchon Eyewear has announced a strategic restricting within its organization. Andy Skitmore has been appointed to senior vice president of the Americas, and Dan Leonardi has been promoted to vice president of sports brands.

Sama Eyewear and Thomas Wylde Eyewear Collaborate…
Sheila Vance, founder of Sama Eyewear, has announced a collaboration with Thomas Wylde. Thomas Wylde Eyewear by Sama is set to launch this summer.

Marchon Renews Licensing Agreement with Lacoste… Marchon Eyewear has announced the renewal of its global licensing agreement with Lacoste. Marchon will continue to design, produce and distribute Lacoste-branded sun and ophthalmic collections.

Founders of Face a Face and Woow Celebrate 20 Years…
Pascal Jaulent and Nadine Roth are celebrating the 20th anniversary of their common entity Architectures, mother company of Face a Face and Woow, and their extension brands Alium and Bocca.

Kenmark Launches Redesigned Website…
Kenmark has launched a redesigned website, www.kenmarkoptical.com, featuring a clean design, improved functionality and an overall enhanced look.

Luxottica and Valentino Sign 10- Year License Agreement… Luxottica and Valentino have signed a new and exclusive eyewear license agreement for the design, manufacture and worldwide distribution of Valentino eyewear. The 10-year agreement will be effective beginning January 2017.