BY  JILLIAN URCELAY

Marchon Eyewear Launches Redesigned Website… Marchon Eyewear announces the launch of its newly redesigned website, marchon.com. The updated site features a larger selection of images, videos, and up-to-date industry and brand-related content.

L’Amy America Announces Champion License… L’Amy America has signed a multiyear license agreement with Hanes Brand, Inc., to distribute and market both optical and sunglass frames for the Champion brand.

Modern Optical International and National Optometric Association Establish New Scholarship… Modern Optical International has teamed up with the National Optometric Association (NOA) to establish a new scholarship program for students that attend Illinois College of Optometry. This scholarship aims to support, encourage and emphasize the significance of minority students in the optometry field.

Revo Debuts Collaboration with Bono… Revo has debuted a new sunglass collection in collaboration with U2 lead singer Bono, as part of the “Buy Vision, Give Sight” campaign. Revo will donate $10 from every pair sold to the Brien Holden Vision Institute, which provides vision care to those who cannot afford or access it.

Blackfin Awarded at Hong Kong Trade Fair… Blackfin has won the Silver V. Award in the sunglass category for model BF732 EAGLE at the V. Awards held at the Hong Kong Optical Fair. The V. Awards are hosted by V. Magazine.