Of course we jumped
at the chance recently to accompany over 100 distributors from around
the globe as they revved into a sea of red and had their imaginations
charged up during an exclusive tour of the Ferrari
auto factory in Maranello, Italy. The scene was all
part of an exclusive two-day launch celebration of Marcolin"s
new Ferrari Eyewear collection.
The event took place just prior to the collection’s unveiling
at this year’s MIDO where Marcolin also exhibited the Ferrari
FXX “dream car,” one of only 29 models so designated.
Factory guests witnessed the handbuilt artistry and craftsmanship that
goes into every Ferrari and were also versed on the deep tradition
of the marque’s legend during a guided tour of the Ferrari museum.
A cherished treat was the chance opportunity to witness actor Paul
Newman putting one of the prancing motor stallions through a high speed,
track workout at the automaker’s selfcontained race course. That
unexpected moment came just before two members of the tour won an occasion
to race around the same track at 180 miles an hour accompanied by Ferrari’s
top: Two of Marcolin’s top U.S. executives, Steven Barberry,
vice president, retail sales, and Drew Donley, vice president,
sales, the fashion and luxury division, came away with a finer
appreciation for the Ferrari brand after touring the factory
in Maranello, Italy.
We want to
also mention that the Ferrari eyewear collection offers a range of
18 sun and ophthalmic models divided into two auto-typical groupings
of Luxury and Sport Elite. The frames feature the iconic Ferrari prancing
horse logo, rotating temples recalling the automaker’s
signature scissor wing doors and red leather treatments on brow bars
and temples emulating the sports car’s racing heritage. Marcolin
will introduce the Ferrari sun collection to the U.S. sunwear market
later this year and the complete collection to the optical market in
This Ferrari zipped two lucky distributors around the Ferrari
race track at 180 miles per hour.
How do I look? Distributors from around the globe got a preview
of the new Ferrari Eyewear collection from Marcolin at a special
One of the treasures from the Ferrari museum: the first Ferrari
race car to take first place in the Formula 1 circuit.