Sàfilo and Givenchy Announce New Licensing Agreement… Sàfilo announces a renewed license agreement for the Givenchy sunwear and eyewear collections beginning in January 2016 and ending in December 2021.

Rudy Project Joins Forces with TOUGHMAN Triathlon Series… Rudy Project is now the official helmet and sunglass sponsor for the TOUGHMAN Triathlon Series, a ten-race event series that travels across the U.S.

Fendi and Thierry Lasry Present Capsule Collection for Spring and Summer 2015… Fendi from Sàfilo has announced a sunglass capsule collection in collaboration with designer Thierry Lasry. For spring and summer 2015, the collection is characterized by Lasry’s unique artistic approach that features the design of a new pattern exclusively for the creation of this sunglass collection.

Silhouette Receives iF Design Award… With the introduction of its ultralight full-rim eyewear Urban LITE, Silhouette has received the iF Design Award for excellent design and outstanding design achievements.

Marchon and Salvatore Ferragamo Extend Licensing Agreement… Marchon Eyewear and Salvatore Ferragamo have extended its worldwide licensing agreement for the design, marketing, sale and distribution of Salvatore Ferragamo sun and optical frames for men and women. The licensing agreement will run until December 2021.

Rudy Project Teams Up With Triathlete Max Fennell… Rudy Project announces a new partnership with Max Fennell, the only current African-American pro triathlete.

Modo Plants One Million Trees Through its Eco Eyewear Campaign… In conjunction with its One Frame One Tree campaign and sales of the brand’s environmentally responsible brand Eco, Modo has planted 1 million trees in Cameroon, Africa. In collaboration with the Washington D.C.-based nonprofit organization Trees for the Future, a tree is planted for each frame sold.

Sunglass Hut Announced as Principal Sponsor of London Fashion Week… As part of a three-year partnership starting in September 2015, Sunglass Hut has been announced as the principal sponsor of London Fashion Week. Together with the British Fashion Council, Sunglass Hut will distribute London Fashion Week content through their networks and social media channels.

Optician’s Association of America Accepts Optician’s Alliance of New York Membership… President Steven Lehrer of the Optician’s Alliance of New York has announced that it has been accepted for membership by the Optician’s Association of America.

OTIS Eyewear Launches New 2015 Campaign… OTIS Eyewear launches its new 2015 collection and campaign, Play With Glass. Along with its new California-based agency Wedge & Lever, OTIS Eyewear will expand distribution channels while delivering a new perspective on glass lenses.

—Victoria Garcia