Upfront: L&T Marketing

Dec
2013

Lens & Tech Marketing

ICOAT REWARDS PROGRAM RETURNS
iCoat is bringing back its popular “Rewards” program. The program lets customers earn $10 rebate stickers on both Super Premium Stainless with LUV and Ultra Premium Aura AR lenses. $10 Rewards Stickers are being sent out with every new, full-priced Stainless with LUV and Aura job beginning Oct. 1, 2013. Each completed Rewards Redemption Card can be redeemed for up to four $50 Visa gift cards.

There is no limit to the amount of Visa gift cards customers can earn. The reward stickers must be redeemed in increments of $50 only. The Rewards Program will end on Dec. 31, 2013, and all redemptions must be postmarked no later than Jan. 31, 2014.

For more information on the program and to request game cards, contact iCoat at (800) 832-2628 or e-mail: info@icoatcompany.com.

COOPERVISION LAUNCHES BIOFINITY CAMPAIGN
CooperVision recently launched a new campaign around the comfort of its Biofinity contact lenses called the Impossibly Comfortable Getaway Sweepstakes. Patients are asked to share their idea of dream-like comfort for a chance to win a spa or beach getaway.

Visit impossiblycomfortable.com for more details.    

VISION-EASE LENS’ AWARD-WINNING VENUE WEBSITE DESIGNED TO GROW DIRECT CUSTOMERS’ BUSINESS
Vision-Ease Lens was honored by the Web Marketing Association with a 2013 Best of Industry Web Award for its specialty website velvenue.com. The website was the overall winner in the portal category for its benefits-driven content, ease of ordering and attractive, modern design.

VEL launched the Venue site in October 2012. Through the portal, customers can order products and access specialty processing. The design is simple and streamlines the ordering process. Upon login, customers see an order form. For those new to Venue, assets such as the Rx range and a shape guide can be downloaded for more information.

“Venue enhances the processing power of our customers so they can compete more effectively and grow their business,”
says VEL’s director of marketing, Barry Resnik, who led the Venue project. “Digital backside progressives, mirrors and AR coatings are three of our specialties. Customers have to put down a big capital investment to process these in-house. By instead working through Venue, our customers can offer these lenses to their customers while using their capital for other expenses.”

Venue offers a three-day turnaround on orders received by 3 p.m. Central time. A six-step quality assurance process guarantees all lenses will meet or exceed current ANSI standards. Quality assurance begins when an order is received by verifying the prescription. This is followed by four lens inspections throughout processing, with a final cosmetic inspection prior to packaging.

“Venue is about being a partner, not a one-stop solution for processing needs. By supplementing a customer’s capabilities, we improve their ability to service their customers and enable businesses to capture more sales from a wider range of VEL products,” Resnik notes.   

—Andrew Karp

 

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