Upfront: L&T Marketing

Jul
2011

Lens Marketing

TRANSITIONS INTROS 2011 MULTICULTURAL RESOURCES CATALOGUE

Transitions Optical offers a wide range of education and resources to help eyecare professionals better serve their culturally diverse patients. Now available, the 2011 Multicultural Resources Catalogue provides an overview of the most popular materials, and serves as a one-stop shopping guide for eyecare professionals. A hard copy of the catalogue and the resources within the catalogue are available free of charge through Transitions Optical Customer Service at CService@Transitions.com or (800) 848-1506. Eyecare professionals can also visit the Multicultural Tools section of Transitions.com/PRO to download a PDF version of the brochure and other resources.

Also new from Transitions are multicultural videocasts that provide valuable tips and techniques from members of Transitions Optical’s Diversity Advisory Board. A series of short video clips is available through the Multicultural Tools section of Transitions.com/PRO. Additionally, Transitions now offers the Bilingual Guide Series. These e-friendly, printable files include an Eye Exam Guide, Eye Care Communications Guide and Diagnosis Guide. Eyecare professionals can visit the Multicultural Tools section to download and print these versions themselves, and can still order professionally printed copies through Transitions Optical Customer Service if they prefer.

Transitions Optical will be introducing new resources throughout the year. All resources will be added to Transitions.com/PRO as they are available.

—Andrew Karp

 

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