Upfront

Jun
2010

City Vice

The fiercely fashionable women of Sex and the City have adopted a new vice… Jee Vice. The sunglasses are featured in the newest installment of the incredibly popular TV and film franchise “Sex and the City 2,” which opened last month.

Along with a starring role in the movie, Jee Vice partnered with Mercedes-Benz in a “Sex and the City” themed sweepstake on Facebook reaching the U.S. and European markets. Jee Vice’s Heated frame, along with other items featured in the film, were offered as exclusive prizes for the sweepstakes.    
—Jackie Micucci

 

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