Upfront

Mar
2010

Mirror, Mirror



A mirrored reflection of a cheering crowd in the lenses of a pair of classic aviators is the focal point in a series of T-shirts designed by John Varvatos for the Grammy Awards. The collection celebrates this year’s Album of the Year nominees—Lady Gaga, the Black Eyed Peas, Beyonce, the Dave Matthews Band and Taylor Swift. The shirts put sunwear front and center, as all the performers are depicted wearing shades with mirrored lenses.

The tees are available for purchase nationwide in John Varvatos boutiques and selected Bloomingdale’s stores. Priced at $45, all proceeds will go to support The Recording Academy’s charitable affiliates: MusiCares and the Grammy Foundation.

It’s nice to see that Varvatos, who has an eyewear/sunwear license with Base Curve, has frames on the brain when it comes time to design for a good cause.    
—Jackie Micucci

 

|