Upfront: L&T Marketing

Sep
2009

Lens Marketing

Edited by Andrew Karp

Transitions Offers Facebook Guide And Page For ECPs

Transitions Optical is providing a resource for eyecare professionals who want to use Facebook, “The Transitions Facebook guide, Putting Your Practice on Facebook.” The guide explains what social media is, where Facebook fits in and how it can help ECPs connect with other professionals and patients. For example, by creating a business page for their practice, eyecare professionals can enable patients using Facebook to become fans of their practice’s page. This will allow eyecare professionals to actively connect with patients and share information on events, promotions and healthy sight. The guide includes a glossary to help eyecare professionals understand common Facebook terms and a list of “dos” and “don’ts” to help them get started while avoiding the pitfalls that may come with sharing information on the web.

“We are always looking for new ways to support industry professionals and help eyecare professionals market their practices,” says Trish Boccuti, senior marketing specialist, eyecare professionals, Transitions. “Social media is a powerful communications channel and the optical industry should leverage it to spread the message of healthy sight, and boost business for eyecare practices.”

Transitions is also launching the Healthy Sight Professionals Facebook page, created for ECPs to stay up-to-date on the latest from Transitions and to provide a forum for peer-to-peer dialogue. It offers ECPs a place to connect on issues related to healthy sight and seek business-building information and tips on recommending Transitions lenses. The page contains educational videos, photos from industry events and links to business resources and education. In addition, several industry associations and optical brands currently have a presence on Facebook, making it easy for an eyecare professional to create a
network of peers.

Transitions “Putting Your Practice on Facebook” guide for eyecare professionals can be downloaded at www.transitions.com/fb or is available by calling Transitions Customer Service at (800) 848-1506. “The Transitions Lenses: Healthy Sight Professionals Facebook “page can be found via a search on Facebook, and is separate from the consumer-facing Transitions lenses page.

 

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