Transitions Promo Rolls the “Wheel”
Transitions Optical recently sponsored a weeklong “Fun in the
Sun” promotion on the TV game show “Wheel of Fortune.” The
promotion featured multiple messages about Transitions lenses. In
addition to airing Transitions Optical’s futuristic-themed commercial
during breaks, a special Transitions tag was displayed on show’s
game wheel, giving contestants
who landed on the spot
a chance to win cash prizes
for themselves, as well as
a matching donation to
Prevent Blindness America
through the Transitions
Healthy Sight for Life Fund.
Approximately 46 million
viewers were expected to
watch the shows, according to Transitions.
Throughout May, the Transitions brand was prominent through
online sponsorships and continued visibility. Additionally, Vanna
White and members of the “Wheel of Fortune” crew are appearing
on the show wearing Transitions lenses with AR coating. Transitions
is also a sponsor of the Wheelmobile, “Wheel of Fortune’s” national
mobile tour.
PPG Survey Shows Consumers
Lack Lens Material Knowledge
A new national research study, sponsored by PPG Industries
reveals that consumers are not familiar with their choices in eyeglass
lens materials, demonstrating a need for further education.
Survey results show the vast majority of adult eyeglass wearers
think more about their frames than their lenses when picking out
eyewear. Almost 70 percent of respondents reported that they
do not know from what material the lenses they wear are made,
according to PPG. The research also pointed to a lack of awareness
about lens material options in general. When asked to name as
many lens materials as possible, those who were able to name
some were primarily only familiar with the general categories of
glass (34 percent) and plastic (38 percent). There was little
awareness about newer materials and many respondents named
non-lens materials, like metal, aluminum and sand.
“While we were not surprised by consumers’ limited overall
understanding of lens materials and lopsided focus on frames, we
believe that this reinforces the opportunity for the industry to reenergize
education efforts and get patients excited about new innovations
in our industry,” says Christine Camsuzou, PPG general
manager of optical materials. “Materials, like [PPG’s] Trivex offer
a previously unavailable package of benefits that will resonate with
today’s savvy consumers—but only if they are made aware of it.”
Hoya Announces Greek-
Getaway Grand Prize Winner
Meredith Beatrice, with Middlesex Eye Physicians in Middletown,
Conn., has won a nine-day, all-expense paid, vacation to Greece
in the Hoya Vision Care’s “My Big Fat Greek Hoya Getaway”
drawing at the recent International Vision Expo.
“Meredith attended Vision Expo to enhance her education as part
of Middlesex Eye Physicians’ goal to provide the best possible
eyecare in the state of Connecticut,” says Cheryl Schwartz, optical
manager. “She is very deserving of this trip and I am thrilled her
hard work will be rewarded.”
“For Hoya customers, this is just the start of more ‘big fat’ rewarding
things to come; participating eyecare professionals have the
opportunity to win 40 more trips for two to Greece,” adds Steve
Koufos, vice president of marketing and strategic planning for Hoya
Vision Care, North America. “Eyecare professionals who sell qualifying
Hoyalux progressive lenses or qualifying Hoya anti-reflective
coatings can enter the My Big Fat Greek Hoya Getaway sweepstakes
and win 40 trips for two to Greece and many other enticing
prizes.” Contest information is available from any Hoya authorized
distributor or by visiting www.hoyagreekgetaway.com.
Briot Stars on Health Journal TV Show
Briot USA USA was recently featured on a segment of “Health
Journal Television,” a cable television show hosted by General
Norman Schwarzkopf. The show spotlighted the Briot Alta finishing
system and showed how it is improving production of the latest
lenses in eyewear.
“Health Journal Television” airs as paid programming on CNBC
and the Bravo! Network. It may also be viewed through video-ondemand
via www.healthjournaltv1.com.
June 2007
L&T Marketing