Silhouette Optical’s Alliance for
Value & Excellence offered its
customers a special “sneak” preview
of its upcoming seminar
“Increase Sales Through Customer
Interaction” during the recent Vision
Expo East. The Alliance decided to extend
its core of educational initiatives to incorporate
this customer-satisfaction-based
sales training due to high demand from
its partners. The dynamic preview
unfolded in a highly interactive, theatreinspired
presentation at the historic
Warwick Hotel in Manhattan and was
led by Jim Ullery (pictured below), president
of the Center for Organizational
Energy, and Debra Severson, director of
strategic programs and account support
for Silhouette.
Silhouette’s future seminar will be an
adaptation of best-practice sales
methodologies to the environment of the
optical dispenser. Through a process of
questioning and active listening to identify
customer needs, practitioners can
improve communication, relationships,
and ultimately, sales. Ullery, a trainer
and business consultant for more than
20 years, is working with Silhouette and
its key customers to adapt intensively
researched methodologies to meet the
specific needs of the optical industry.
Once field tested, the workshop is slated
to be launched in Spring 2008. “For
Silhouette to undertake an initiative of
this kind demonstrates a remarkable
dedication to its customers,” notes Ullery.
For more information, contact Genevieve
Fay at (518) 270-3103 or by email at
[email protected].
—Jackie Micucci
May 2007
Upfront