It was a cool time in a hot town as Luxottica and model Gisele Bündchen, the face of the 2007 Vogue Eyewear campaign, played host in South Beach to the “Vogue Fantasy Chic Shack Beach Party” and fashion show, which spotlighted the new S/S 2007 Vogue Eyewear collection. The evening’s festivities included a performance by R&B girl band Cherish at local hot spot Tottem Gardens.

In an explosion of color, Gisele was the first to strut her stuff down the catwalk of sexy models wearing shades of hot pink and purple paired with Vogue Eyewear. Cherish, a group of four Atlanta sisters, performed their hits “Do It To It” and “Unappreciated” while guests enjoyed balmy weather, cool specialty cocktails and the turntable talent of New York DJ Beverly Bond.

Highlights from the beach party: Models strut down the runway in the Spring/Summer ’07 Vogue Eyewear collection; Luxottica’s Vittorio Verdun and Pierre Fay pose for a picture in their V.I.P cabana; Cherish performs one of their hits for the crowd; and Luxottica’s Fabio D’Angelantonio poses with Gisele on the red carpet.

— Deirdre Carroll