Transitions Launches Online ‘Customizer’
and an e-Newsletter for Hispanics
Transitions Optical has launched a new, interactive eyeglass
customization process online, the “Eyeglass Guide 2.0” that allows
patients to visually build a pair of eyeglasses based on answers to
lifestyle questions.
As users answer a series of questions about their lifestyle and specific
eyewear needs, they’ll notice the background photos changing
along with the lenses and the glasses on the lower right of the
screen. They can view short, informative videos about specific
products that are of interest to them. At the end of the guide, they
receive eyewear suggestions specifically tailored to meet their
needs and designed to help them feel comfortable and informed
when they meet with their eyecare professional.
In addition to the interactive “Eyeglass Guide 2.0,” the web site
also includes information about the eye and how to maintain
healthy vision, details regarding eye exams, treatment and visits
to ECPs, and a wealth of other resources to help users on their
quest for proper lenses and healthy vision.
Transitions is also launching a
quarterly, electronic newsletter,
Healthy InSights Informativo,
designed to provide eyecare professionals
with vital information
to help them meet the needs of
the rapidly growing Hispanic
population. Each issue will contain
information about the “unique
cultural, health and marketing
needs of the Hispanic market
and will provide updates on tools
and initiatives from Transitions
Optical to address this market,”
according to the company.
“As the Hispanic population continues to grow,
eyecare professionals are looking for ways to understand how to
best interact with this population and wonder what impact Hispanic
marketing could do for their practices,” says Martha Rivera, Hispanic
market segment manager, Transitions. “The new Informativo is a
helpful resource for eyecare professionals, whether they already
have a strong base of Hispanic patients and would like to enrich it,
or they’ve never even considered the potential the Hispanic marketplace
offers to grow their businesses.”
Eyecare professionals can register to receive the newsletter by
visiting www.transitions.com/professionals and clicking on News
and Events, or by contacting their Transitions Solutions Team representative
or Transitions Customer Service at (800) 848-1506.
Global Adds Frame Choices
DVD to Jumpstart Series
Global Optics, in cooperation
with Innereactive Media of
Grand Rapids, Mich.,
recently released the
fourth disc in the
Jumpstart training series
of DVDs. “Jumpstart 4:
Identifying Frame
Limitations” is designed
to illustrate various
aspects of a patient’s
prescription and how their
prescription may affect their
frame choice. Training topics
include detailed information on frame
and facial measurements, frame materials and styles, how to
deal with challenging prescriptions and strategies for dispensing
new eyewear.
Jumpstart 4 is not specific to one lens manufacturer and provides
experienced optical professionals with insightful information on how
to guide a patient to the best frame selection for their prescription.
As in discs one through three, the Jumpstart 4 training CD-ROM
also contains training videos, animated examples, illustrations,
music, narration and more.
Jumpstart is a series of cohesive training tools for use by
healthcare professionals in an optical environment. Disc one,
“Jumpstart: Your Office,” is designed to train front office staff and
familiarize them with optical terminology and procedures. Disc
two, “Jumpstart: Progressive Lens Technology” provides in-depth
information about progressive lenses and the benefits of dispensing
premium progressive lenses in an optical office. Disc three,
“Jumpstart: Identifying Visual Needs,” illustrates how practices
can increase sales by successfully presenting supplemental
eyewear.
The Jumpstart training series is approved by the American Board
of Opticianry for four hours of continuing education credits or 16
CE hours for the completion of all four discs.
The Jumpstart series is available to professional optical practices
and is exclusively distributed by members of Global Optics:
Cherry Optical, CVO, Dietz Laboratories, e.magine Optical,
Encore Optics, Expert Optics, Harbor Optical, Hirsch Optical
Corporation, Icare Labs, Katz & Klein, Lenco, LensTech, Pech
Optical, Professional Ophthalmic Labs, QC Optical, Rite Style
Optical, Rooney Optical, Soderberg Optical, Toledo Optical
and Walman Optical.
September 2008
L&T Marketing