I often speak about the few messages the average consumer gets about our industry. Things like "get two pair for $99" or "this pair is good in every light," and the one that simply amazes me "come in for a free exam."
Digital surfacing, digital enhancement of lenses and free-form are tools in the personalization arsenal. They are manufacturing processes not an actual product.
Understanding progressives makes explaining their advantages easier. If you are presbyopic yourself and wear progressives, it's really easy. If not – here's what you need to know.
