From top: LIMITED TOO LE 1601 from Chlogan Eyewear; PEZ Ace from A+A Optical; CARRERA Carrerino 57 from Safilo
Photographed by NED MATURA

When little ones in need of eyewear come to your practice, their experience can turn a first-time purchase of eyewear into a lifetime of sales. Jobson Optical Research was commissioned by 20/20 to conduct the Children’s Eyewear MarketPulse Survey 2016 to learn about selling eyewear to children and the nuances among different age groups from infants/toddlers to kids, tweens and teens. The following charts show what challenges and opportunities occur in targeting this important demographic and what the latest trends are showing.

—Jennifer Waller, 20/20 Senior Research Analyst

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Source: Children’s Eyewear MarketPulse Survey 2016

Source: Children’s Eyewear MarketPulse Survey 2016

Source: Children’s Eyewear MarketPulse Survey 2016

Source: Children’s Eyewear MarketPulse Survey 2016

Source: Children’s Eyewear MarketPulse Survey 2016

Source: Children’s Eyewear MarketPulse Survey 2016

Source: Children’s Eyewear MarketPulse Survey 2016

Source: Children’s Eyewear MarketPulse Survey 2016

Source: Children’s Eyewear MarketPulse Survey 2016

METHODOLOGY

The 20/20 Children’s Eyewear MarketPulse Survey 2016 was conducted in April and May 2016 by Jobson Optical Research’s in-house research staff. The 2016 sample of 306 independent optical retailers who sell to children as well as other age groups was derived from the proprietary Jobson Optical Research database. Only the responses of dispensers who sell eyewear to children were included in the report. Respondents were offered the chance to enter a drawing to win a $200 Amazon.com gift card as an incentive. To purchase the full report, visit jobsonresearch.com.


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