Searching for some hyper-tech types? Take aim on GenEYE because without a doubt, Millennials are the most focused generation EVER when it comes to being fanatical about technology. GenEYE is the demographic literally fueling the fixation when it comes to online advances, wearable info-delivery devices, computer-driven lifestyle accoutrements and THE most advanced technologies in everything from automobiles to… eyewear. If you want to speak their spec language, take note of these pointers as 20/20 chats you through the wonderful maze of selling frame tech to GenEYE.
—James J. Spina (with contributions from Victoria Garcia)
Photographed by Ned Matura- The incredible array of frame materials (including carbon-fiber, titanium, aluminum, exotic woods, etc.) makes for a whirl of quality, coloration and combination differences in reinforcing unique frame styles bound toward individuality.
- In its earliest phase, eco-friendly materials are a buzz for environmentally aware GenEYErs.
- New frame materials are intensely adept at a vast range of coloration. Add color to your selling advantage.
- You are the expert on any frame’s hidden details. Here’s the time to explore that forte.
- A tech-fested frame lends itself so well to the touch-feel-wear format of face-to-face dispensing. Here’s your chance to trump all of that online stuff when it comes to satisfying an in-the-flesh customer.
- GenEYE is hyper-sensitive to anything hypoallergenic.
- There’s nothing more technologically important than a great fit.
- Today EVERYTHING strives for a state of lightness and well-being. A frame is the perfect reasonable instance for that degree of comfort demanded by modern Millennials.
- Flex your selling with the increasingly successful range of flexible memory metals.
- The rainbow of different hinge solutions is extraordinary. Make the best of this miniscule arena of fold and unfold.