Searching for some hyper-tech types? Take aim on GenEYE because without a doubt, Millennials are the most focused generation EVER when it comes to being fanatical about technology. GenEYE is the demographic literally fueling the fixation when it comes to online advances, wearable info-delivery devices, computer-driven lifestyle accoutrements and THE most advanced technologies in everything from automobiles to… eyewear. If you want to speak their spec language, take note of these pointers as 20/20 chats you through the wonderful maze of selling frame tech to GenEYE.

 —James J. Spina (with contributions from Victoria Garcia)

Photographed by Ned Matura
play next
1/9
previous

Extravagant/Overt Elegance

From top: MATSUDA 1014 from Matsuda Eyewear; S-KORE from Kaenon

Flat City

From top: MODO 4070 from Modo; JHANE BARNES System from Kenmark Group; BLACKFIN 732 Eagle from Villa Eyewear

Magnetic Personality Trait

From top: EASYCLIP 352 from Aspex Eyewear; REVOLUTION RCF201 from Revolution Eyewear

Sport Inventions

From top: TIDE from Wiley X Eyewear; PATHFINDER from Switch Vision; ADIDAS Evil Eye Evo Pro L a193 from Silhouette

There’s a New Club in Town

From left: VINCE CAMUTO VG155 from Colors in Optics; DANIEL 8658 from Bevel Specs; SKECHERS 3157 from Marcolin; GARGOYLES Quantico from FGX International

SUNsational Advances

From left: JAGUAR 37803 from Eastern States Eyewear; ASPIRE Famous from ClearVision Optical

Everything Hinges on this

From top: OGA 7651O from Morel; COOPER 005 from Kingsley Rowe; TOMMY BAHAMA 4037 from Altair Eyewear

Tech Tricks

From left: PHOENIX from Mykita; SÀFILO SA 1037 from Sàfilo; SPIN & STOW Pieper from Götti Switzerland; PROFLOW from Rudy Project

Minutely Detailed

From left: COLUMBIA McBride from L’Amy America; STETSON F111 from Zyloware




  1. The incredible array of frame materials (including carbon-fiber, titanium, aluminum, exotic woods, etc.) makes for a whirl of quality, coloration and combination differences in reinforcing unique frame styles bound toward individuality.
  2. In its earliest phase, eco-friendly materials are a buzz for environmentally aware GenEYErs.
  3. New frame materials are intensely adept at a vast range of coloration. Add color to your selling advantage.
  4. You are the expert on any frame’s hidden details. Here’s the time to explore that forte.
  5. A tech-fested frame lends itself so well to the touch-feel-wear format of face-to-face dispensing. Here’s your chance to trump all of that online stuff when it comes to satisfying an in-the-flesh customer.
  6. GenEYE is hyper-sensitive to anything hypoallergenic.
  7. There’s nothing more technologically important than a great fit.
  8. Today EVERYTHING strives for a state of lightness and well-being. A frame is the perfect reasonable instance for that degree of comfort demanded by modern Millennials.
  9. Flex your selling with the increasingly successful range of flexible memory metals.
  10. The rainbow of different hinge solutions is extraordinary. Make the best of this miniscule arena of fold and unfold.