Photographed by Ken Lee/Black Box Studio
PHILOSOPHY:
“We are excited to join forces with 7 For All Mankind,” says Alessandro Lanaro, Modo CEO. “They represent a brand with such a cult status—an incredible success story in the fashion industry. Our companies share a common passion for craftsmanship and individuality, which I believe will be essential to extending a unique style statement into the eyewear sector.”
MARKETING:
$$ to $$$. For additional information, contact Modo Eyewear (800) 223-7610; web site: www.modo.com
PRICE POINT:
Merchandising materials include displays, posters, countercards and logo plaques. Each frame comes in a black leather magnetic flip case.
INSIGHT
Founded in 2000, 7 For All Mankind quickly earned critical acclaim for its premium denim and an immediate following for its innovative use of fits, fabrics and finishes. In the past 10 years, 7 For All Mankind has become both an established modern classic and a leading trendsetter. The company continues to grow and evolve as a true denim lifestyle brand, expanding its product line to include women’s, men’s, kids, sportswear, handbag and footwear collections.