Here’s hoping this world comes up with a better name but for now they are Gen Z, and the last time you saw THESE kidz was General Douglas MacArthur was NOT a birth-righted member of what we now refer to as The Great Generation, those who fought in World War II. But… he was their leader on the eastern front as Eisenhower was in Europe. He is best known for promising to return in victory to defeat Japan as he did, then leading the efforts in that country to recover from the devastation of the war. He returned. He never gave up. We’d never want to place anything eyewear-related up against such amazing achievements but the man is well noted for his favoring what became known as aviator sunglasses. And the “great” generation he commanded is equally enamored with the style. And… as we well know, the aviator always returns. Actually, it never leaves. It is always popular. Remember to note your thoughts on the ultimate GenEYE Millennial eyewear icon by e-mailing [email protected].

— James J. Spina

Always study the 20/20 September 15 Seller’s Guide. Last year we took a chance putting a limited edition Chloe sunglass from Marchon on the cover, convinced it would have an impact on optical far beyond just sunglass specialty and department stores. The look of this magnificent style now influences the full Chloe collection and all of the hottest sunwear in optical.    —JJS