5 REASONS TO ADD A SMART MIRROR APP TO ENHANCE THE EYEWEAR SELLING PROCESS

By Mark Mattison-Shupnick, ABOM

Release Date: November 15, 2015

Expiration Date: December 31, 2017

Objectives:

Part 1 - Frame Selection

  1. Know why frame selection imaging improves the final choice and reduces buyer's remorse
  2. Learn the best ways to photograph the customer
  3. Understand how making frame imaging can change a contemporary consumer's sense of 'value' for the better

Part 2 - Lens Selection

  1. Understand how to describe and demonstrate lens benefits
  2. Know why a lens demonstration process is required to improve revenue, multiple pairs and patient satisfaction
  3. Learn how to think interactively, both patients and ECPs use this app

Faculty/Editorial Board:

Mark Mattison-Shupnick Mark Mattison-Shupnick, ABOM, is currently director of education for Jobson Medical Information LLC, has more than 40 years of experience as an optician, was senior staff member of SOLA International and is a frequent lecturer and trainer.

Credit Statement:

This course is approved for one (1) hour of CE credit by the American Board of Opticianry (ABO). Course STWJH644-1.

Support:
This course is supported by an educational grant by ABS Smart Mirror.


Please click on images to view the presentations.

Click here for Video.
PART 1: Frame Selection
Click here for Video.
PART 2: Lens Selection