PINELLAS PARK, Fla.—Transitions Optical has appointed Greg Marko director, North America marketing. Marko, who was formerly business manager, channel marketing and communications for Transitions, replaces Grady Lenski, who was recently appointed to the newly created role of director, Transitions Sunwear.

In his new role, Marko will be responsible for the strategic development and implementation of all Transitions marketing plans and programs for the U.S. and Canada. He will also continue to serve as a member of the Transitions Global Marketing Council.

“Greg’s exceptional performance in his previous roles at Transitions reinforce that he has the deep marketing expertise and extensive insight into the North American market that are required to drive brand awareness and growth,” said Dave Cole, managing director, North America, Australia and New Zealand, Transitions. “We are confident that Greg’s extensive global marketing experience and in-depth knowledge of the optical industry will provide valuable perspective and serve him well as he moves into his new position.”

Marko joined Transitions Optical in 2000 as North America market analyst, and subsequently held several management positions on the North America marketing team. Prior to joining Transitions, he worked in advertising for BBDO Worldwide and McCann-Erickson and as a newspaper industry consultant.