49%
Percent of frame units sold that are made of metal.
26%
Percent of frames units sold that are comprised of part plastic and part metal.
8%
The percent of plano sunglass units sold in a sunglass specialty store.
29%
Percent of adults age 45-54 who are currently wearing readers at all.
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Source: VisionWatch, a study conducted by Jobson/Vision Council.
Total Annual VisionWatch Sample Size: 100,000 consumer respondents per year
(US Adults 18+) * All data is for the 12 ME (months ending) March 2008.
July 2008
Research + Stats