RANCHO CORDOVA, Calif.—VSP Vision Care is moving into the ophthalmic lens business with the release today of two private label progressive addition lenses, VSP Reveal and VSP Reveal Freeform. A statement released by VSP described the lenses as “a new link in VSP’s supply chain excellence initiative, supporting VSP’s overall goal of optimizing cost, quality, and delivery.” Both lenses feature optics by Zeiss.

VSP Reveal and VSP Reveal Freeform are being offered initially to VSP doctors in California, with only VSP members being eligible for a Reveal prescription. VSP said it plans to extend the Reveal lens to the rest of the VSP doctor network as soon as early 2009.

California VSP doctors can order Reveal lenses through three labs: VSP Labs Sacramento, Specto Optical and Perfect Optics.

VSP’s entry into the lens arena follows its push into the optical laboratory sector which was initiated in fall, 2007 with VSP’s investment in Perfect Optics in Vista, Calif. and its acquisition of Legends 4.0, located near Dallas. More recently, VSP, in partnership with Zeiss, acquired Tri-City Optical in Clearwater, Fla. The company also owns and operates VSP Labs Sacramento and VSP Labs Columbus (Ohio). VSP chairman Rob Lynch has stated that VSP will acquire additional labs.