RANCHO CORDOVA, Calif.—Through a new agreement between Internet portal Eyefinity and Optical Distribution Corporation, exclusive U. S. distributor of Rodenstock lenses and frames, Rodenstock lenses will be able to be ordered by Eyefinity’s eLab users shortly.

“The Rodenstock brand represents technologically advanced products,” said Dave Delle Donne, chief executive officer of Optical Distribution. “We are pleased to offer our portfolio of lenses and frames through a convenient and robust portal supporting private practice, Eyefinity.com.”

“Eyefinity is pleased to partner with Rodenstock in presenting this line of high-quality, innovative lenses to our customers today and to offer their award-winning frame collection later this year,” said Steve Baker, Eyefinity’s president. “The value of the Rodenstock brand and the availability of their lenses on Eyefinity’s eLab is another step in our commitment to meet the growing needs of the independent eyecare industry.”