By Deirdre Carroll
Senior Editor

PARSIPPANY, N.J.--The Sàfilo Group and Jimmy Choo have launched a collection of ophthalmic frames for Spring Summer 2008.

 
A Jimmy Choo ophthalmic ad image featuring style JC01.
“The Jimmy Choo ophthalmic collection offers both a modern edge and a vintage feel as does our recently launched sunwear line,” said Dick Russo, executive vice president of Sàfilo USA. “The Jimmy Choo brand is synonymous with luxury and glamour and has built an extremely loyal female following over the past decade for its shoe and handbag collections. We expect a similar love affair with our Jimmy Choo eyewear collection.”

 
 Dick Russo
The collection offers seven modern optical styles designed for women; five plastic styles and two plastic/metal combinations, in a variety of vintage, round and oval, classic rectangular, rimless and semi-rimless shapes.

The characteristic and distinctive details are discreetly eye-catching, with styles that offer unique cut-out temples with Jimmy Choo logos or signature hardware, drawing inspiration from Jimmy Choo shoes and handbags.

Metal styles range in tones of dark ruthenium/onyx, brown pearl, silver pearl and gold pearl; while plastic styles include classic tones of black, brown, havanna, gray, brown/deep red and champagne.

The Jimmy Choo optical collection includes style numbers JC01, JC02, JC04, JC05, JC13, JC14 and JC16. Four more styles have been added to the collection this month.

 
 
The Jimmy Choo JC10 optical style from Sàfilo.
Logo detailing, inspired by the brand’s modern day hardware design elements, includes the oval metal ring, the small visible studs and the round logo plaque. POP for the collection includes counter cards, posters, banners, logo, plaque, counter tray, 1-place highlighter, 3-place display, 10-place display and mirror. The Jimmy Choo ophthalmic collection from Sàfilo is priced to the dispenser between $95 and $100.