When your mother is a former Chanel model and your career pedigree includes a stint as accessories editor at British Vogue it isn’t surprising that you would then go on to open one of the most successful and glamorous accessories houses of our day. And that is exactly what Tamara Mellon, founder of Jimmy Choo, has done.
While at Vogue, Mellon noticed a lack of style and variety in the existing accessories market and recognized the potential. In 1996, she approached shoe couturier Jimmy Choo, who created bespoke shoes for elite clients in the East End of London, with the idea of launching a ready-to-wear shoe company.
Twelve years later, Mellon continues to take an active role in the running of the business as president ensuring that her vision of a quality, luxurious and fashionable product is maintained and continues to evolve with the expanding needs of the business. That evolution has lead to the launch of the first Jimmy Choo eyewear collection in partnership with The Sàfilo Group. F.Y.Eye discussed this new development with Ms. Mellon, whose company now provides luxe, glamorous accessories for women from head to toe.
1. What are the most important influences on your design work?
I am inspired mostly by art and travel and on a personal level by my daughter Minty.
2. Describe the ultimate Jimmy Choo woman.
The Jimmy Choo woman has no particular age but has a confident attitude, a sense of style, glamour and sexiness.
3. What’s been the greatest challenge in interpreting the Jimmy Choo design philosophy or perspective into an eyewear line?
Since the Jimmy Choo woman is independent, glamorous and sexy, it was crucial to incorporate that into the eyewear by creating sexy provocative designs that ultimately relates back to the product and the world of Jimmy Choo.
4. What are some of your favorite pieces or characteristics of the eyewear collection?
I love them all. The JJ frame seduces with its sexy shape wrapping around the face in a knotted "snake" effect, a detail echoed in Jimmy Choo’s sandals for Spring Summer ’08. The Lou frame with its ornate oval hinges adds a glamorous effect and is offered in alluring hues. The Rock, designed for a sophisticated, strong woman, is chic and embellished with Swarovski crystal studs like many iconic Jimmy Choo bags.
5. What is the best advice anyone ever gave you?
Feel the fear and do it anyway. ■
