CHICAGO—Prevent Blindness America (PBA) is launching a major new annual fundraising and public health awareness campaign later this year.

Titled "See the Need" it is designed to create and increase awareness among Americans on the importance of regular eye exams and to raise needed funds for sight saving programs.

The program will be supported with the participation of leading optical retailers and eyecare professionals and is planned to run in conjunction with Prevent Blindness America Month in September 2008.

More information is available from the Prevent Blindness America Booth #4234 at Vision Expo East.

Founded in 1908, marking its centennial this year, Prevent Blindness America is the nation's leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight.