When it comes to sport sun eyewear, performance and style make perfect teammates.

Recent advancements in design and technology have expanded the demand for sport sun eyewear far beyond the playing field. And the increasing influence of sport on style is fueling a new sports eyewear trend, creating many opportunities for ECPs to tap into this growing market.

In 2008, Vision Monday and 20/20 are teaming up with an exclusive special series dedicated to sport sun eyewear. This month’s VM Cover Story will be followed by editorial coverage on the topic in the April issue of 20/20. The two books, along with the Vision Council, are hosting a special seminar with experts in the category on Saturday morning, April 12, from 8:00 a.m. to 9:15 a.m. in the Medical/Science Pavilion at the Jacob Javits Center in New York. And the two books will create a special editorial supplement in June on “The New Rules of the Game: Sport Sun Eyewear.”

This series is supported by Nike Vision, Oakley and Specialty Lens with continuing education supported by Wiley-X.