FAIRPORT, N.Y.—CooperVision [NYSE: COO] has launched a new online resource to help patients learn more about contact lens care and the technologies behind CooperVision’s contact lenses. Called, CooperVision.tv, which can be found online at coopervision.tv, it is specifically designed as a resource for eyecare practitioners to use with their patients to further their understanding of contact lens wear and care techniques and explain the technologies behind CooperVision’s broad contact lens portfolio.

The service is the first of its kind in the contact lens industry, CooperVision said, and requires no registration or fee to use it.

“CooperVision believes the prescriber should be in control of the information patients receive about their contact lenses and wearing options, which is why we’ve designed this resource to help practitioners tune their patients into the important issues related to contact lens wear and new technologies,” said Mark Bertolin, vice president of technology and development, CooperVision. “The use of videos helps practitioners explain complex contact lens technologies to their patients in a simple, fun, and effective format.”

After patients are fitted in CooperVision contact lenses, eyecare practitioners can review the instructional videos with their patients in the office or provide them with a link that will allow them to reach CooperVision.tv at home, in the office, or anywhere with access to a computer with a high-speed Internet connection. Practitioners can also include the Web site link on appointment cards, e-mail newsletters, and electronic recalls as a way to ensure that patients are aware of the information available to them. ECPs can access CooperVision.tv directly or via the secure Web site reserved for practitioners on www.coopervision.com.

CooperVision.tv is the latest online resource from CooperVision which also offers The CooperVision Online Learning Center, created in partnership with the Contact Lens Society of America, offering practitioners a free training, continuing education, and information resource. The secure online customer service center, MyCooperVision, offers services designed to increase office efficiency and help practitioners build a practice.