DALLAS--Essilor of America has launched a new sales promotion, "Picture Paris." Through May 2005, participating eyecare professionals can earn their way towards a trip to Paris, as well as prizes ranging from electronics to jewelry, by achieving personalized goals for Varilux and Crizal sales. One hundred ECPs will receive a trip for two to Paris with deluxe accommodations for six days and five nights.

By visiting www.picture parispromo.com, ECPs can select one of three growth goals for Varilux products. The higher the goal, the more award points be earned. The award points are redeemable in a special Picture Paris! prize catalog. In addition, ECPs receive set sales goals for Crizal or Crizal Alize products. If both Varilux and Crizal/Crizal Alize goals are met, ECPs will receive an automatic 20 percent increase in award points.

"This is the most comprehensive and exciting promotion in our industry," said Mike Daley, president of Essilor Lenses. "At Essilor, we pride ourselves on having the strongest, most loyal relationships with independent eye care professionals. This trip to Paris is a celebration of our continued appreciation for eyecare professionals' partnership with Varilux and Crizal. No other company has offered more sales, support and partnership than Essilor with Varilux and we plan to celebrate that together in Paris.”