SAN DIEGO--Shamir Insight has promoted Carmen Renschler to vice president of sales. Formerly Shamir's national sales manager, Renschler will now be responsible for providing the overall direction and management for Shamir's growing sales force.

Carmen Renschler

A 20-year optical industry veteran, Renschler joined Shamir Insight in September of 2003. Since then, she has grown its sales force grew by 25 percent and appointed two new regional sales managers.

"Carmen has the personal dedication, love for our customers and a passion for the optical industry that will take Shamir to the next level," said company president Hilaire van der Veen. "She has displayed all of these traits at Shamir and we are pleased to acknowledge her with this promotion."

Before joining Shamir, Renschler was Southwest regional sales manager for Hoya Vision Care, where she was responsible for directing and training 11 sales consultants. Prior to Hoya, she held sales management positions with Walman Optical and Essilor Laboratories, and worked as an optician and office manager.