TYPE OF FRAME MATERIAL BY AGE AND GENDER

Men and Women Go for the Metal

Among all U.S. adults, metal is the preferred frame material regardless of age or gender. Furthermore, a higher percentage of males (62%) chose metal over females (46%). Twice as many females (14%) chose plastic over males (7%), though plastic is the least popular material across all ages and gender. Material choice among the age breakouts remains relatively flat for plastic and combination, while metal increases in popularity with an increase in age.

 


Source: Jobson Optical Research-VCA/VisionWatch

Total Annual VisionWatch Sample Size: 100,000 consumerrespondents. Frame data is for the 12ME (months ending) 2005