36%

Among those who purchasedeyeglasses in the last six months, 36 percent are extremely likely topurchase their next pair of eyeglasses from the same place as their last eyeglass purchase. An additional 37 percent said they were very likely to return to the same place.

Among all those who bought progressive lenses, 44 percent earn an annual household income of over $60,000. Thirty percent earn between $40,000 and $60,000, while 26 percent earn under $40,000.

20%

People who found the doctor who performed their vision correction surgery through an advertisement they saw or heard.

Percentage increase in dollar sales for contact lenses over the past year, going from $2,003.5 million in 12ME (months ending) March 2004 to $2,091.1 million in 12ME (months ending) March 2005.

Percentage of plano sunglass units sold retailing for under $50. This,however, makes up only 42 percent of the total plano sunglassdollar sales.

Source: Jobson Optical Research/VisionWatch
Total Annual VisionWatch Sample Size: 100,000 consumer respondents per year (U.S. Adults 18+)
* All data is for the 12 ME (months ending) March 2005. Refractive Surgery data and Contact Lens data is for the 6ME (months ending 2005)