SPRINGFIELD, Mass.--Marco Polarized Eyewear, a division of the European company, Merchamp Ltd., has announced that Hirsch Optical Corp., based in Farmingdale, N.Y., will distribute its line of fashion-conscious, Rx-able, polarized sunglasses in the U.S.

“This is an exciting opportunity and we are looking forward to building our relationship with Hirsch Optical,” said Cornelius Daly, marketing manager for Marco Polarized, based here. “From the beginning, the team at Hirsch really understood what our marketing model was all about.”

The Marco Polarized collection is meant to targets consumers looking for an affordable prescription-ready frame with style and quality. The 21-piece collection, which is already being distributed in Europe, will be presented to a select group of U.S. optical laboratories to offer an opportunity for labs to generate additional new sales and create a continuous revenue stream.

“This is a unique collection, and a comprehensive marketing program,” said Michael Rothstein, vice president of Hirsch Optical. “The product quality and style selection is ideally suited to our market.”

Founded in 1978, Hirsch Optical serves the New Jersey, New York Metro, Long Island and Connecticut markets and has been ranked among Vision Monday’s Top Independent Laboratories for over 10 years. ■