MUNICH--Rodenstock GmbH and the North American optics distributor, Optical Distribution Corporation (ODC) have finalized a long-term agreement for the exclusive distribution of the Rodenstock brand in the U.S. market.

In a separate development, industry veteran Dave Delle Donne has been named chief executive officer of ODC. The moves re-establish Rodenstock’s presence in the U.S. following the collapse in 2005 of a U.S manufacturing and distribution venture in which it had a significant stake.

“Through our partnership with Optical Distribution Corporation [ODC], we can continue to push ahead the expansion of the Rodenstock brand in the internationally important U.S. market. We are convinced that Optical Distribution Corporation [ODC] is the ideal partner to expand the Rodenstock brand in the U.S.,” said Petra Heesch, a Rodenstock sales and marketing executive based at the company’s Munich headquarters.

“Rodenstock lenses and frames have been exclusively distributed by Optical Distribution Corporation [ODC] since early 2005 under an interim agreement. This new agreement formalizes and extends the Rodenstock commitment to jointly investing in the U.S. market,” stated Mike Morosky, partner of Lazear Capital Partners LTD, owners of ODC, which is based in Columbus, Ohio.

The agreement covers conventional ophthalmic lenses and free form lenses as well as frames, according to Rodenstock.

“With the newly signed distribution agreement, Optical Distribution Corporation is focused on strengthening the Rodenstock brand, we are pleased to have Dave Delle Donne, a veteran in the optical industry, as our new CEO leading the effort,” said Morosky.

“I look forward to re-establishing a premium brand like Rodenstock in the U.S. market with the support of Lazear Capital Partners, LTD and Rodenstock GmbH.” said Delle Donne.

Delle Donne has previously held management positions at Carl Zeiss Vision, Eyefinity and Rodenstock North America. ■