FRAME UNIT SALES GROWTH FOR THE YEAR
Mass Merchandisers, Clubs Take the Credit

There was an overall increase of 2.3 percent among all types of optical outlets in total frame unit sales in 12ME September 2005 from 12ME September 2004, up to 66.5 million from 65.0 million. The bulk of that increase was due to increased unit sales at mass merchandisers and warehouse clubs, such as Target, Sam’s Club and Wal-Mart, with a 5.2 percent increase. Department stores, such as a Bloomingdales and Macy’s and Independent optical retailers had a 2.5 percent increase, while conventional chains decreased by 2.3 percent.

Source: VisionWatch - a study conducted by Jobson/VCA

Total Annual VisionWatch Sample Size: 100,000 consumer respondents per year

Data is for the 12ME (months ending) September 2005.