NEW YORK--Red Eyez Geneva is a new ophthalmic collection from Colors in Optics Ltd. which targets modern men and women who like to express their fashion savvy through eyewear.

Red Eyez Geneva frames,including E101 Black Lace,E103 Red Black and E104 Lime Black emphasize bold colorsand shapes.

A collection with a European flair, it incorporates handmade Italian acetate, metal and metal/plastic combinations with a strong emphasis on colors. Shapes are variation on rectangles with unusual angles and curves. Colors are bold mixes of such hues as red and black or silver, lime green and black and black and crystal. Five frames were released earlier this year and five more styles will debut at Vision Expo West in September.

Said Rhona Hutton, Colors in Optics’ vice president, “Designed for the fashion-conscious, trendy, cosmopolitan individual, Red Eyez Geneva is a collection with a boutique feel offered at a very competitive price point.”