NEW YORK-- Scojo Foundation, a
non-profit social enterprise that works to improve the economic
condition of families in the developing world by broadening access
to affordable reading glasses, will be one of 43 winners to be
honored by the 2007 Social Capitalist Award from Fast Company
Magazine and global consulting firm Monitor Group.
Founded in 2001, Scojo Foundation addresses presbyopia, a condition
that affects nearly 700 million people worldwide, limiting their
ability to work with their hands, decreasing their productivity and
quality of life, and creating economic instability at what should
be the prime of their careers, according to the foundation.
"While low-cost reading glasses have long been available in every
drugstore in the U.S., this simple, life-changing product has not
made its way into the hands of those who live on less than $4 a
day," explained Dr. Jordan Kassalow, chairman and co-founder of
Scojo Foundation.
Employing market-based solutions to address this public health
issue, Scojo Foundation trains microfranchisees, or "vision
entrepreneurs," to run profitable businesses conducting vision
screenings within their communities, selling affordable reading
glasses, and referring those requiring advanced eyecare to
reputable clinics. Scojo Foundation uses this scalable model to
form strategic franchise partnerships with organizations that can
easily integrate Scojo's microfranchise model, adding both profit
and social value to established programs.
Scojo Foundation currently works with more than 20 franchise
partners in India, Bangladesh, El Salvador, Guatemala and
Mexico.
November 2006
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