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Ratings in the vision care arena were off slightly with the eyeglasses and eye exams ratings for May all declining when compared to April. The eyeglasses rating for May dipped from 3.6 in April to 3.5 for May, while contact lenses rose from 3.5 to 3.6 from April to May. Overall, eyeglasses, contact lenses, and exams ratings among independents decreased in April and May from highs scored in the first 3 months of 2012.
Regional ratings in May varied as follows: for the Northeast Census Region, ratings declined in May to 3.5 from April’s 3.8; the Midwest and West Census Regions decreased from 3.7 in April to 3.5 in May while the South Region remained steady at 3.6.
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A monthly survey of a representative sample of independent optical retailers (single locations and groups of no more than three locations), the OBB is designed to gauge the optical business trends of eyecare professionals at independent optical locations. Conducted online by Jobson Optical Research, the OBB is designed to measure attitudes of independent eyecare professionals about the current business climate and outlook. The OBB is based on a scale of 1 to 5 where 1 is “very negative”, 3 is “neutral” and 5 is “very positive.”
For the full Optical Business Barometer Report, go to www.JobsonResearch.com.
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