NEW YORK—B. Robinson has signed an exclusive licensing agreement with Xcel Brands, Inc. (NFBH.PK) for the manufacture and distribution of sunwear and eyewear for the Isaac Mizrahi and Isaac Mizrahi New York brands.

“B. Robinson and Isaac Mizrahi have had a long relationship dating back over 10 years,” said Cliff Robinson, co-president, B. Robinson Optical. “We are thrilled to have this new partnership with Isaac and his team and for the opportunity to build upon the success we have always had together. The market needs something new and fresh and Isaac is the perfect person to deliver what is needed at retail.”

Isaac Mizrahi launched his first collection in 1987 and his designs have come to stand for timeless, cosmopolitan style. He has been awarded four CFDA awards, including a special award in 1996 for the groundbreaking documentary Unzipped. Mizrahi launched a lifestyle collection, ISAACMIZRAHILIVE!, on QVC in 2009. He also serves as the creative director of Liz Claiborne New York, a line sold exclusively on QVC and as creative director for Xcel Brands.

"Nothing is more ‘instant style’ than the right eyewear. If it's right everything else falls into place. I look forward to working with B. Robinson,” added Mizrahi.

Robert D’Loren, chairman and CEO of Xcel Brands, Inc. stated, “We are excited to partner with B. Robinson for our Fall 2012 sunwear and eyewear collection.”

Xcel Brands, Inc. engages in the acquisition, design, licensing, and marketing of consumer brands. The company acquires brands that it can utilize in a multi-channel distribution strategy with a focus on identifying designers or celebrities with personalities that connect directly with consumers through social and other media.

The B. Robinson portfolio of brands includes licensed collections; Cynthia Rowley, Cole Haan, Izod and London Fog. Legacie, the luxury house of B. Robinson, creates eyewear for the Judith Leiber, Betsey Johnson, Kata and PURE brands, as well as a partnership for the distribution of David Yurman Eyewear.

The Isaac Mizrahi collections will be available at retail in Fall 2012.