NEW YORK—Video’s role in eyewear fashion, eye health and critical business news is increasing and to reflect its growing role in the news arena, Vision Monday is launching a new and enhanced approach to video resources on VisionMonday.com, VM Video. 

"Our editors will tap into the dialog and information stream of what's happening, what's interesting and what's inspiring now from throughout and also outside of the optical and vision care realm," said Marge Axelrad, SVP/editorial director of Vision Monday. She noted, "We plan to post topical video content from all over the media landscape in line with VM's mission of News. Trends. Topics and Community. And, to further embrace the ideas of the community we reach and user-generated content, we're encouraging our readers to take part by submitting videos directly to VM Video."

Added James DeMatteis, assistant director of digital products/regional sales manager, Vision Monday, "Video is one of the fastest growing advertising channels in the eyewear industry, and VisionMonday.com is staying ahead of the trend. In addition to re-launching the video section on the homepage, we are adding many new ways for readers and vendors to communicate their own messages to the optical retail marketplace. VM Video will extend VM’s multimedia platform of print, web, e-news and live events."

Check out what the featured speakers had to say about digital and social media trends in the video highlights from VM’s second annual CLICK Conference, sponsored by The Hoya Free-form Company. "Social Circles" features eyecare professionals and marketing experts who talked about what’s working best for them when it comes to using social media as a business tool.