SAN DIEGO—Gunnar Optiks has formed an alliance with LG Electronics to co-promote Gunnar's premium 3D eyewear to consumers who have purchased LG Cinema 3D HDTVs. Joint promotional initiatives, primarily encompassing digital marketing elements, will be executed in the U.S. to position Gunnar's 3D eyewear as a premium accessory for LG Cinema 3D customers.

Originally introduced in January 2010, Gunnar's 3D lens is RealD-certified for use in theaters.

"Achieving the highest laboratory-tested light transmission and highest measured optical resolution, our 3D eyewear has provided both professionals and consumers an optimal visual experience in theaters," said Rob Aarnes, president at Gunnar Optiks. "Together with LG's experience in 3D TV technology, this unique combination of innovation is now available in the home for consumers around the globe. We're pleased to align our efforts to reinforce our belief that the future of 3D lies with LG's passive Cinema 3D technology," he said.