SHARON, Pa.—Eyes of Faith Optical has signed a deal to become an official licensee of Not Of This World (NOTW), a Christian apparel company. Not of This World Apparel, whose clothing and accessories are found in a wide variety of Christian stores and online, gets about five million visits to its e-commerce website every year.

“Not of This World is a lifestyle brand with a loyal consumer fan base,” said Jim Schneider, co-founder and president of Eyes of Faith. “Their impact became clear to me when I saw a woman with the NOTW logo tattooed on her arm at Disney World. This is a brand that really resonates with young people in particular and we’re thrilled to develop an edgy line of eyewear that will appeal to that audience.”

The new licensing agreement means that Eyes of Faith will develop a line of eyewear and sunglasses featuring one of the highly-recognizable NOTW logos on each frame, the company said.

“We share the Eyes of Faith vision and mission to reach the lost and hopeless,” said Aurelio Barreto, founder and CEO of C28 Christian Stores and owner of NOTW Christian Apparel. “I spent the first 38 years of my life lost and looking for answers. Like Eyes of Faith, my company is about much more than moving product. We want young people in particular to realize there is a plan for their lives through the hopeful message of Jesus Christ.”

Eyes of Faith, a hope-inspired designer eyewear brand whose foundation donates a complete pair of glasses to a person in need for every Eyes of Faith frame sold, also recently expanded their reach with the 2011 release of VeggieTales Eyewear for Children, which received an overwhelmingly positive response at Vision Expo East.

“We’re trying to cover as much demographic territory as possible,” Schneider added, “Our company was founded because we saw a need for hope and we wanted desperately to respond. This new partnership with Not of This World, our relationship with VeggieTales, and the general appeal of our product means two-year-olds to eighty-year-olds receive the message that they can inspire hope in another by giving them the gift of vision. And that’s why we exist.”