More Images
Quick Take:
Safilo USA debuts the BOSS Orange optical collection stateside this fall following the successful launches of the BOSS Black optical and sunglass collections.
Wearer: Men and women who appreciate the young and fashionable spirit of the brand.
Specifics: A total of 17 styles, comprised of nine plastic and eight metal styles of which seven styles are unisex, six are geared towards men and four towards women.
Selling Points: With a contemporary attitude and a carefree “urban inspiration,” the collection is appealing with its young and metropolitan look and crossover of styles, distinguished by color and distinctive design details. Such details include the stylized and perforated logo, which recall other accessories by the brand, the shaped earpieces and the original wavy shaped temples. With a mix of retro style and modern spirit, the optical frames have a winning appeal with their large and rounded shapes. Marketing and merchandising will include trade advertising, a 3-piece display and a 10-piece display.
Price Guide: $$
www.safilo.com