 |
In the age of the internet, it was originally thought that consumers would leave physical spending behind in lieu of web purchases and Pay Pal receipts. In fact, what businesses are seeing is that clients are coming in more informed than ever, ready to explore in person what they’ve researched online.
What does that mean for retail? Today’s shops and boutiques need to be savvier than ever. Monitoring trends is no longer as simple as it once was. Where reading a fashion magazine and attending a trade show once sufficed, keeping up with today’s consumers takes near-constant following.
Even if your optical practice or boutique doesn’t have the R&D budget of big-name giants like Pepsico, Intel and CBS (some of NeuroFocus’ clients), there’s something to be learned from their practices. According to Pradeep, people are “surprised and delighted” when something we expected to happen actually does.
Though he was referring to the versatility of the ever-popular iPad, anticipating a client’s wants can’t be too much to ask if it means keeping your business afloat. After “being a good OD,” “running a sound business” and “training a stellar staff,” today’s business owners should also consider adding “extra focus on the consumer and patient” to their checklist if they’re to thrive in this age of elevated expectations. ■
[email protected]
