Quick Take:
Eastern States Eyewear has debuted Jaguar Spirit, a new collection under the Jaguar Eyewear umbrella.
Wearer: A younger demographic than the Jaguar core consumer.
Specifics: Nine men’s optical styles, seven metals and two plastics.
Selling Points: “Jaguar Spirit is a natural result of the overall demand for the Jaguar Eyewear brand,” said Paul Shyer, president of Eastern States. “In the past we had dabbled with a more youthful looks and our customers had expressed a desire for more. Jaguar Spirit is the result. It is a full fledged men’s collection that offers a wide selection of youthful, metropolitan, highly styled masculine frames.” Jaguar Spirit caters to a more youthful, fashion forward man, than the Jaguar classic collection. Angular, progressive shapes combine with rich, original colorations like navy, burgundy and olive. With subtle, creative treatments on each model, Jaguar Spirit maintains the brand’s characteristic detailing. Marketing for the Jaguar Spirit collection includes various P.O.P. items like counter cards and a multi-piece display.
Price Guide: $$$$
www.eseyewear.com, (800) 645-3710