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Quick Take:
Eco (Earth Conscious Optics) by Modo has added new styles with an emphasis on sustainability, uniqueness and personality.
Specifics: Eleven new optical styles, seven women’s and four men’s frames.
Selling Points: The optical collection is a balanced combination of classic shapes with distinctive temple detailing and retro-inspired shapes in form of cat-eye or thick plastics. The women’s styles show unexpected details such as abstract metal cut outs on style 1096, two-colored tones on front and temple in style 1097 and beautifully shaped front and temples as seen on. The men’s styles include both semi-rim classic and full-rim square retro frames as in models 1093, 1100, 1101 and 1102. The Eco collection carries an UL Environment Validation certifying that the products are made from a minimum of 95 percent recycled stainless steel and plastic. For each pair of Eco frames purchased, Eco plants one tree together with Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989. The frame packaging is made of recycled paper and includes a pouch made of organic cotton. Eco created a system that allows customers to donate their unwanted frames to charities helping people with poor vision in developing areas of the world. The box also includes an easy to use mail-in recycling kit.
Price Guide: $$
www.Modo.com, www.eco-optics.com, (800) 223-7610